SEO Case Study
Accountant Client
At A Glance
Challenges
- Traffic loss following migration from the old site due to broken redirects.
- Duplicate and hidden content reducing page authority.
- Key service pages lacked internal linking and keyword optimisation.
- Minimal local visibility, with no dedicated local landing pages.
“Our visibility improved dramatically over the past year — we’re now consistently appearing where our audience is searching. The process was smooth, data-driven, and the results speak for themselves.”
Accountingpreneur
Objectives
Accountingpreneur wanted to strengthen its online visibility and attract more accountants looking for growth and marketing support. After launching a new website, organic traffic remained low due to technical and structural SEO issues that limited discoverability.
- Restore traffic lost during the site migration.
- Improve search visibility for core accounting services.
- Establish a foundation for long-term organic growth through technical and content optimisation.
Solutions
- Redirected and recovered all key URLs from the old site to ensure a smooth transition and prevent traffic loss.
- Fixed technical SEO issues, removing duplicate and hidden content.
- Optimised service pages with improved structure, internal linking, and keyword targeting.
- Created local landing pages to target region-specific searches.
- Conducted a 12-month Google Search Console analysis, identifying high-performing topics and re-optimised blog content to align with search intent.
Benefits
Traffic Increase
- 16,000 total clicks and 1.72 million impressions in Google Search.
- Average position improved to 32.3, with visibility continuing to climb.
- Consistent 10× increase in daily organic traffic from launch to year-end.
- Service and local landing pages now rank for hundreds of relevant keywords across multiple UK regions.
Page 1 Rankings
Through a structured, year-long SEO strategy combining technical fixes, local optimisation, and content refinement, Accountingpreneur transformed from a low-visibility new site into a steadily growing digital presence with sustained organic reach.
