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SEO Case Study

Vehcile Undersealing In Scotland

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At A Glance

Challenges

  • lack of online presence
  • Only getting clients from existing referrals
  • Limited bookings online
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"Working with Digital Impact Solutions has been a game-changer for our business. Their expertise in SEO and local marketing has transformed our online presence, making us the go-to provider for undersealing protection in Scotland"
Mark Woodman
Preserve Protect

Objectives

Our goal was to transform Preserve Protect from a hidden gem into the dominant force in their industry. The objectives were clear:

  1. Improve Online Visibility: Ensure the brand appears when local customers search for vehicle protection services.
  2. Market Dominance: Establish Preserve Protect as the number one provider in Scotland.
  3. Client Acquisition: Attract a steady stream of domestic clients through organic search traffic.

Solutions

We have worked with Preserve Protect for almost 10 years, implementing a robust strategy designed to capture the local market. Our approach focused on matching user intent with technical excellence.

  • Targeted Local SEO: We conducted extensive keyword research to identify exactly what Scottish vehicle owners were searching for. We then optimised the site to capture these local searches.
  • Content Strategy: We moved away from generic text and created content that specifically matched user intent. This ensured that when a user landed on the site, they found exactly what they needed.
  • Google Business Profile: To boost local rankings, we built citations and optimised their Google Business Profile, a critical step for capturing local traffic.
  • Content Expansion: We helped the team implement a template for case studies and published internal blog posts to demonstrate expertise and authority.
  • Paid Advertising: We launched a basic paid ads campaign to support the organic strategy and ensure immediate visibility for high-value terms.

Benefits

Traffic Increase

Comparing year-on-year data, the website has seen a massive surge in relevant traffic:

  • 2024 Sessions: 16,644
  • 2025 Sessions: 24,574
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Page 1 Rankings

Our focus on technical SEO and content has resulted in dominant search engine positions:

  • Top 3 Rankings: 49 keywords (an increase of 14)
  • Top 10 Rankings: 65 keywords (an increase of 18)
  • Top 30 Rankings: 112 keywords (an increase of 4)
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