SEO Case Study
Commercial Cleaner Client
At A Glance
Challenges
- lack of online presence
- Only getting clients from existing referrals
- Wanted More Tenders From Councils and ot be found in geographical areas
Objectives
LLCSLTD is a specialised commercial cleaning company providing critical services, including hoarding clearance, crime scene cleaning, and biohazard remediation. Their primary clients include local councils, police forces, landlords, and builders.
While they had an existing operational base, they faced a specific growth hurdle. They needed to secure more high-value biohazard cleaning contracts from councils, particularly in Yorkshire and Nottinghamshire. Despite their on-the-ground expertise, their digital footprint did not reflect their capabilities, leaving them invisible to the very organisations that needed them most.
Solutions
We developed a strategy that worked around the platform limitations by focusing heavily on content architecture and local authority.
- Targeted Keyword Research: We conducted deep research to identify high-intent keywords related to “biohazard cleaning,” “crime scene cleanup,” and “hoarding clearance.” We specifically looked for terms used by commercial decision-makers rather than just residential consumers.
- Service Page Optimisation: We overhauled the existing service pages. We rewrote content to better match user intent and incorporated key terms that signaled expertise and reliability to search engines.
- Creation of Area Pages: To address the geographic goals, we built dedicated landing pages for Yorkshire and Nottinghamshire. These pages were designed to signal local relevance to Google, allowing LLCSLTD to compete directly for “near me” and region-specific searches.
- Google Business Profile: We fully optimised their Google Business Profile to ensure they appeared in the “Map Pack” for local searches, a crucial factor for building trust with local authorities.
- Citation Building: We implemented a campaign to build high-quality citation links. This strengthened the site’s domain authority and further reinforced their local presence in the target areas.
Benefits
Page 1 Rankings
The strategy of bypassing technical limitations through superior content and local SEO signals paid off rapidly. In just a short period, LLCSLTD moved from obscurity to a dominant position in their target regions.
- Surge in Rankings: The site now commands the search results for its niche, with 13 keywords ranking in the Top 3 and 21 keywords ranking in the Top 10.
- Business Growth: The most significant impact has been on the bottom line. In just the last six months, LLCSLTD’s workload has increased fourfold.
- Targeted Success: The increase in visibility has directly translated into the type of work they wanted—more enquiries from councils and commercial entities within Yorkshire and Nottinghamshire.
