You have implemented a well-planned on-page SEO strategy on site. Is it working? How do you know it is working the way you planned and directed it or not? Implementing an SEO campaign is not enough; auditing is also significant to look at the success rate of your chosen SEO campaign.
What is SEO auditing?
SEO auditing refers to the analysis of optimisation strategies implemented by you. An SEO audit can help you look at your optimisation efforts’ results before time.
An SEO audit reveals the positive and negative aspects of an implemented strategy. The regular SEO audits enable you to take timely actions to keep a strategy updated and stay a step ahead of competitors.
But, how can you perform an SEO audit, especially an on-page SEO audit, to look at the solid and weak aspects of an implemented SEO campaign? This blog will let you know how can you perform an on-page SEO audit on your own.
How do you perform an on-page SEO audit?
If you can implement an on-page SEO campaign, you don’t need to hire someone for an on-page SEO audit. You can easily do an audit by yourself.
You need to create an excel sheet with headings referring to on-page SEO elements. Create an excel report by following the enlisted tricks to do an on-page SEO audit. In the end, this report will help you to do a collective analysis of your implemented campaign.
Let’s have a look at the significant on-page SEO elements you have to go through for on-page SEO audit:
- Meta Title
Meta titles are probably the first and foremost element noticed by search engines crawlers. You have to start an on-page SEO audit by looking at every web page’s Meta titles.
Write Meta titles within 50 to 60 characters cap.
Make sure that every web page has a unique meta title as its web page title that helps search engines to know what a specific webpage has for visitors. Note down all the web pages with similar meta titles so that you can make changes later on.
- Meta Description
Meta descriptions are like the synopsis for visitors. A unique and well-written synopsis that addresses the actual topic can increase the click rate for a web page.
You have to ensure that all the web pages have precise, unique, and keyword enriched meta descriptions within the character limit. Most search engines don’t show a meta description after 160 characters.
Note down all the web pages with unsatisfactory meta descriptions for the record so that you can make improvements after the detailed analysis.
- Short and Precise URLs
It’s time to analyse the URLs of each webpage. Ensure that each URL is short, precise, and easy to interpret. If potential users can decipher the content idea by looking at URLs, that means you have well-optimised URLs. But if the situation is the opposite, note down such URLs to edit and optimise them later.
Keyword enriched URLs are a plus for webpage optimisation.
- Self-competition
Self-competition is considered key to success for many businesses, but it is not the case to win an SEO game. You can’t compete by targeting a similar keyword for multiple web pages.
If you have a similar primary keyword for multiple web pages, it will destroy the complete SEO strategy. Note down the web pages targeting a similar keyword so that you can de-index or remove such web pages.
- Original Content
Original, unique, grammatically perfect, and engaging content are the essence of an on-page SEO campaign. It would help if you used paid tools like Copyscape or Grammarly to look at the content uniqueness score.
It’s better to timely recognise and remove or rewrite the duplicated content so that you can stay in the SEO game.
- Content publishing Schedule
Look at the content publishing dates to find the average time difference between two posts. Time difference between two posts impact SEO campaigns; do regular posting by following a planned schedule.
Scheduled posting will help you maintain a standard time difference between two posts. Experts recommend doing at least 1-to-2 posts per week to stay in the SEO game.
- Internal Linking
Internal linking is another crucial on-page SEO factor. Internal linking provides a positive user experience and enables search engine crawler to crawl and index all the web pages. We recommend having at least two internal links for each web page but ensure to link the related web page; otherwise, it can be damaging for SEO.
Recheck all the links to know if they are working or not. Identify all the broken links to reset them, as broken links can negatively impact your SEO efforts.
- Legal and Formal Pages
Do your website have all the legal pages like privacy policy, cookies policy and informational pages like about us and contact us? If your site doesn’t have any of them, add such pages as soon as possible.
These web pages are essential if organic traffic and SERPs ranking matters to you. Search engines prefer authentic sites to pick for top SERPs, and your site will leave behind if it does not have formal and legal web pages.
- Website loading speed
Website loading speed matters to provide a positive user experience; that makes loading speed a crucial on-page SEO element.
Slow loading will increase the bounce rate & ultimately, your site will get de-ranked.
You may use sites like GTmetrix and Solarwinds Pingdom to test the loading time for your site. These sites will let you know how good your site is performing & the reasons behind the slower loading if it is slow.
Final Words | How do you perform an on-page SEO audit?
On-page SEO auditing is as crucial as on-page SEO itself for the consistent ranking on top SERPs. Regular auditing is the only key to keep moving for better SERP positions. You can do on-page SEO auditing by following the above-listed tricks.
Prepare an excel sheet and note down the all above-mentioned on-page SEO elements for a detailed and precise SEO report. In the end, you can improve your on-page SEO strategies by looking at audit reports.
