Keyword research remains a consistent and most critical part of designing an SEO strategy irrespective of business niches. However, how does one perform keyword research for an effective SEO funnel is always an interesting topic to discuss?
In this blog, we will enlighten the best practices to do keyword research for new topics in a particular niche.
Think like your potential customer
You are writing for a new niche or a new topic in any niche because a potential market exists for that niche. You have to capture that audience by imagining yourself among one of the potential clients.
After getting yourself in customers’ shoes, you may get ideas on how they do search queries to find your new product or service. Note down these queries as seed keywords to initiate the keyword research.
You have to prepare a long list of seed keywords as the increasing quantity of seed keywords will increase the chance to find the best keywords for your business.
What if you are working on a new idea or product that is new to the world. How do you perform keyword research in that case?
In such a case, one has to depend on the relative keywords to grab the attention of potential clients. It’s suggested to prepare a list of relative keywords as seed keywords. That may have a direct or indirect link to your new idea or product.
Google Keyword Planner
You may need a Google keyword planner or another keyword research tool for keyword research after preparing a list of seed keywords. We have chosen Google Keyword planner to explain the process further as it’s a free and trustworthy tool for keywords research.
Discover new keywords by putting a set of ten or fewer seed keywords at Google keyword planner. It will unravel hundreds of related keywords with average search volume and CPC (Cost-per-click).
You may ignore CPC if you are doing keyword research for SEO. As cost-per-click matters only for PPC campaign keywords. You may have to follow the enlisted steps to prepare a narrow list of potential keywords from hundreds of keywords for a new topic in any niche.
Long-tail keywords
You have to go for long-tail keywords. Long-tail keywords are phrases comprised of at least three to four words. They have a high potential to target a broad market segment with minimum failure risks.
So, you have to ignore short keywords while preparing an initial list of keywords from Google’s keyword planner. Ignoring short keywords does not mean they are useless or don’t have organic traffic. You may find a few short keywords with high search volumes, but you are too late to find these keywords. Digital markets are highly saturated, and short keywords are nearly impossible to rank but in an exceptional case.
Simply, you may ignore short keywords because of the following reasons:
- Short keywords (comprised of one or two words) get irrelevant traffic.
- The irrelevant traffic causes to squeezes average visitors’ time spent on your site and ultimately causes a decline in site ranking.
- Short keywords are complicated to rank because of digital markets saturations.
- Your site needs 90+ DA & PA to work on short keywords. That is nearly impossible for every site to attain such tremendous domain and page authority.
Relevancy
Relevancy check itself is another crucial thing to do while creating a list of long-tail keywords. You don’t have to pick each long-tail keyword blindly with high search volumes. Do relevancy check for each keyword with high search volume. A keyword must be relevant to your business niche and can impact your business positively to get noticed.
Any irrelevant keyword will waste your time and efforts by bringing unrelated traffic. That will decrease your site conversions rate and average time spent by visitors on the site. To better understand the concept of relevancy check, look at the following example,
Let’s suppose you’re doing keyword research for a hair transplant clinic. You may find a long-tail keyword ‘Shop London best plastic comb’ with high search volumes. Is it a relevant keyword for any hair transplant clinic business? The answer is no. It is not a relevant keyword as we are neither an e-commerce store nor interested in comb selling. So, we will not consider it instead of high search volumes and low difficulty scores.
User Search Intent
User search intent is one of the most crucial and scientific ways to perform keyword research for a superbly effective SEO strategy. We have to check the intent of users’ searches before targeting any keyword.
Keywords relevancy and user search intent are slightly different concepts. You may get confused while differentiating keywords relevancy and search intent. A keyword may be relevant to your niche but not beneficial for your site because of varying search intent.
The keyword ‘Transplanted hair styling’ seems relevant for the hair transplant clinic business. The user search intent is to find a hair transplant clinic that offers hair styling services. Now, what if your hair transplant clinic is not providing hairstyling services?
It is the case where the keyword is relevant but does not meet user search intent criteria. It’s very crucial to look at search intent while doing keyword research for highly converting keywords.
Keyword Difficulty Score
Keyword difficulty score lets you know the competition level of any keyword. You may go with keywords with a keyword difficulty score of less than 60 to get ranked in minimum time.
You may need a premium keyword searching tool or a free version of any paid keyword searching tool to find keyword difficulty scores. Ubbersuggest could be your first choice as it allows you to do three searches per day and let you know keyword difficulty scores with exact monthly search volumes.
Final Words
It’s not different or complex. You have to follow the general keywords research tactics as discussed above to get the best keywords for a new topic in a particular niche.
In short, make sure to check the enlisted points to find keywords for an effective and highly converting SEO campaign for a new topic of a niche.
- Long-tail keywords ✔
- Relevancy check ✔
- User search Intent ✔
- High Search Volume ✔
- Keyword difficulty score ✔
