Images are the air every website breathes to survive the ranking test of google search engines. Google image SEO enhances our website by increasing the readability, flexibility, image quality, a better user experience, and determines how easy and accessible your site becomes for users and search engines.
A website with a well-optimised image will be mostly preferred by many users. It has been reviewed that 90% of users prefer visiting websites with a quality image representation because images make content more interesting.
Remember, it does not end at adding images, there are other factors to be considered, and that is what this article is going to focus on.
How to Prepare Images to Use on Your Websites
When it comes to images, there are few things we should be conversant with and these factors to be considered include;
- File type: This how images are represented and stored. Examples of some image types or formats include JPEG, JPG, SVG, PNG, and GIFs(animated images).
- Filename: This is the unique identity of these images.
- Aspect ratio: This is the image display format. It can be presented mathematically as x:y. Where x is width and y the height.
- Resolution: These are the details an image is made up of. It is important to choose an image resolution that will be responsive on all devices
- File Size: This is simply the weight of an image and is measure in KB or MB
Some Google Image SEO Tips Every Website Need know
- Images should be properly labeled. Image names should be short and descriptive. Avoid using capital letters, a hyphen, underscores, symbols, and signs to represent images.
- Resize images to fit the div it is allocated to. You are to choose an image size that will be responsive on all devices. Image file size can be optimized using image compression tools.
- Pay special attention to the image alt text. Alt-text is the text that accurately describes an image. The alt text is the most critical SEO factor for ranking your images on Google Image search and Google web search.
- Avoid having a page full of images and no text. Always use text to accompany your images.
- Use light images that won’t make your page slow when loading. Heavy images can negatively affect the speed of your page and make it rank less on Google.
- Be original by creating your image to avoid being a victim of copyright. You could be queried or issued a notice if found guilty of copyright which is under the Digital Millennium Copyright Act (D.M.C.A).
Conclusion
Image SEO is another way of sending signals to search engines about your page content. Using Google Image SEO will prompt your page to be ranked high in google image search and in the process generate more traffic to your website..
