What is On-Page Activity? | On-Page SEO Fundamentals

An activity performed on a webpage to optimise it for search engines is known as on-page activity. On-page activities are the essential and core part of search engine optimisation. This blog will discuss the four fundamental on-page activities for an ideal SEO to ultimately bring traffic to your business sites.

Four vital On-page activities

• Keyword Integration
• Image optimisation
• Responsive site designing
• Load time optimisation

Keyword Integration

The nature of content and keyword research strategies is separate topics. We will now discuss the innovative keyword embedding strategies for webpages optimisation to achieve targeted digital traffic. While performing keyword integration on-page activity, follow the enlisted tactics:

• Keyword Density – Keyword density reflects the ratio of a keyword in a piece of content. You may try the natural keyword density approach instead of artificially stuffing keywords to achieve any so-called KD rules. Today, search engines’ AI algorithms are smart enough to detect artificially embedded keywords while looking at the quality of the webpage’s content.
• Headings – Headings helps search engines in crawling and ranking a webpage against a specific keyword or key phrase. Ensure to embed the main keywords in heading tags H1, H2, H3, etc.
• Keyword-rich URLs – Use a simple, short, unique, and keyword-enriched URL for every webpage.
• Meta Data – Meta title and meta descriptions significantly impact webpages optimisation for search engines. Metadata is like a synopsis. It helps viewers perceive the webpage content. Well-written meta data causes a notable increase in click rates and ultimately improves the traffic and sites ranking. But unfortunately, most sites developer ignores meta that crushes the complete on-page SEO strategy. Write unique and keyword-enriched meta title (50-60 characters) and meta description (150-160 characters) for every webpage.
• Alt IMG Tags – Embed keyword enriched alternative text (up to 125 characters) for images via ‘Alt IMG tags’ to optimise the images for search engines.

Image optimisation

Images play a significant role in attracting viewers and search engines attraction. Whether it’s a blogging site or an e-commerce store, image optimisation is equally important to gain search engine rankings, higher click rates, and average scrolling time. But, how can we optimise the images? Let’s follow the enlisted tricks for ideal image optimisation:

• Image Quality & Size – Use higher quality images with smaller sizes. When we choose high-quality images for the web pages, their larger size reduces the loading speed for the site. Reduce the images file sizes without impacting as much on quality/pixels to maintain the ideal web page loading speed.
• Unique Images – Try to use unique and original images to avoid copyright issues. The original images are as essential for a site as the unique content. If you can’t manage photoshoots for the distinctive and original images, then try to use royalty-free images. You may scroll sites like Pexels and Pixabay to find the related free stock images for your sites.
• Rename Images – Rename images to use keyword enriched names. Keyword enriched images names will let them compete for Goggle images SERP’s ranking. A proper image naming strategy will help both your viewers and search engines to recognise images.
• Image format – Be clever while looking for HD images with smaller sizes. Images format can help you find HD images with smaller sizes and simultaneously help you to achieve higher on-page SEO scores. We recommend using JPEG for multi colours images and PNG format for simple images.
• Compress images – Images compression is a popular trick to minimise image file sizes. But, it’s not as easy as it sounds. You may need to try image compression on varying IMG formats to find the ideal compression ratio for each format. That reduces the image sizes without disturbing the IMG quality. Its best practice to use an image optimisation tool like Adobe Photoshop that lets you save images as ‘save for web.’ You can find many such tools free access on the web to attain an ideal compression ratio without wasting your time and energy.

Responsive site design

In this digital era, the usage of mobile gadgets is increasing with each passing day. Most digital users access the internet for entertainment, shopping, or any other specific purpose via their mobile devices. For websites, it’s more critical than ever before to have devices friendly responsive design. Even search engines do not pick an unresponsive site for their top SERPs. Even search engines crawlers nowadays look for the mobile responsiveness design of sites before indexing them. They don’t index a site if it does not have a mobile responsive design. Sites’ responsive design is like an entry ticket for SEO. Take your developers and SEO team in the loop to prepare devices friendly responsive web design.

Load time optimisation

Sites loading time matters to ensure a positive user experience. Google and all top-rated search engines take loading time as one of the most critical on-page SEO factors. Let’s suppose you have managed to get on the first SERP with an average loading speed. But, in this 5G era, who will wait for more than 2-to-3 seconds for loading a site? You need to maintain a minimum loading time standard for your site to attain search engines ranking.

If a site has more than 3 seconds of loading time, users will more likely bounce back to SERP to click on any other site. That means faster loading speed is essential to draw the attention of both users and search engines. You may follow the enlisted tricks to optimise the sites loading time:

• Quality Hosting – Web hosting is the first and foremost factor for faster loading. Try to buy a quality hosting package that suits your chosen CMS from a trustworthy hosting provider.
• Compress images – Compress images to improve the webpages loading speed. You may try plugins or tools like Smush it, JPEG & PNG Stripper, SuperGIF, and, Online Image Optimiser to compress images without impacting quality in no time.
• Enable Cache – Enable cache for your site visitors. It will help regular users to attain minimal loading time.
• Optimise Cookies Size – Take your site developing team in the loop and ask them to minimise the size of the cookie as much as possible. The decreasing cookie size will ultimately achieve faster loading for a site.

Final Words | What is on-page activity?

Every on-page SEO tactic performed to optimise the visibility of a site is known as on-page activity. We have discussed the four fundamentals of on-page activities that can make or break an on-page SEO strategy.

Build internal links and follow the above discussed four fundamental on-page activities to enjoy higher rankings on SERPs.