On-page SEO is vital to make blogs visible to the targeted audience. Bloggers know the significance of on-page SEO to bring quality and organic traffic. But many bloggers are unaware of on-page SEO tactics for blogs. This blog has discussed the must-follow on-page SEO checklist for blogs.
On-page SEO Checklist for Blogs
On-page SEO is the most crucial part of an ideal SEO strategy for blogs. We have prepared the following must-follow on-page SEO checklist for blogs after thoroughly viewing the Google and Bing blogs guidelines and practically implementing these on-page SEO tactics:
Keyword Research
On-page SEO is a continuous process. And it starts even before the creation of blogs with keyword research. Keywords act as founding pillars for blog SEO strategy. You may follow the enlisted keyword research tips for ideal keywords:
- Long-tail Keywords – Go for long-tail keywords as they are easy to rank because of their low competition and high search volume. Besides long-tail keywords statistics, they have a broader view that allows you to write in-detailed content and digest maximum related keywords.
- Keyword Statistics – Keyword statistics are crucial, especially for new blogs. Pick keywords with a ≤30 keyword difficulty score and ≥1000 monthly search volume, especially if you have a new blog.
- Analyse your chosen keywords – Keywords statistics are not enough to make a keyword ideal for your blog. After picking up a keyword on its statistics’ behalf, it’s time to analyse the keyword. Drop your chosen keywords in Google Trend to know whether your chosen keywords have seasonal traffic or permanent flow. Avoid seasonal keywords, but event blogging is an exceptional case.
- Analyse DA & PA – Domain authority and page authority are also crucial factors to analyse before finalising any keyword. You may use the Moz domain analysis tool to analyse the DA and PA of the web pages already ranked on your chosen keywords. If already ranked web pages have PA under 30 and DA lower or very close to your domain. Then you may go for that keyword.
- LSI Keywords – Keyword density does not matter anymore, but LSI keywords matters to optimise a blog post. You may use the Answer the Public or move to the end of SERP for related searches by submitting the main keyword to search engines.
Best Blog layout for SEO
Yes, blogs layout matters for on-page SEO. An ideal blogs layout helps search engines to crawl and index a blog post. Follow the enlisted tactics for the best blog layout for SEO:
- Write a catchy and keyword-enriched blog title.
- Write up to 100 words introductory paragraph, and don’t forget to embed the focused keyword in the initial paragraph.
- Use H1, H2, and H3 in a proper hierarchy.
- Embed your main keyword in all H1 tags.
- Use the main keyword and LSI keyword in a natural approach instead of focusing on keyword density.
- Use at least two images for a 1000 words blogpost.
- Ensure to use infographic images for optimisation. You can use simple graphics, but including infographic images will boost your images and blog SEO.
- Try to use simple wording to make your blog easy to digest for a max global community.
Internal & External Linking
Link juice is as vital for on-page SEO as blood circulation for a human body. Use internal linking as much as possible to connect all of your blog posts. Internal linking will help the new blogposts to gain traffic from the already ranked web pages.
Similarly, external links are also significant to connect your blog with the digital world of a similar niche. You may use external links to connect your blog post with similar niches blogs of higher DA, PA and reputation.
Metadata
Metadata generally includes the meta title, meta description, viewport tags and images tags. The meta title and meta description helps to increase the CTR (click-through rate). CTR is one of few techniques to know how our targeted keywords performance.
Keywords-enriched and catchy meta titles and meta descriptions draw users’ attention and attain a higher click rate. Write keyword-optimised meta titles of up to 60 characters and meta descriptions of up to 160 characters for every blog and webpage link.
How can we forget about the viewport tag? While mobile users are getting increased with each passing day. It reminds us of the viewport tag significance. The Google page speed insight tool recommends using the viewport tag for responsive web design.
Image optimisation
How can we forget image optimisation while discussing the must-follow on-page SEO checklist? Image optimisation makes your blog’s images visible at images search engines and also brings indirect organic traffic to your blogs. You may follow the enlisted on-page SEO tactics for images optimisation:
- Alt Tags – Use alt tags to ensure a better user experience and win the images SEO game.
- Image formate – Is image formate matter for on-page SEO? Yes, image formate indirectly impacts the on-page SEO. JPG & JPEG are the most recommended images formates for blogs because of their balanced size and quality. No doubt, PNG formate has much better image quality, but their larger size can impact page loading speed. That’s why you may try recommended images formate for the balanced quality and size of images.
- Compress Images – You can use the image compression trick to attain balanced quality and size of images. SEO experts recommend compressing images before uploading them to the website, but it’s not essential to do before uploading images. It’s up to your choice; You can do images-compression before or after the uploading. You can use photoshop tools like Adobe Photoshop, Affinity Photo, and On1 Photo for images compression before uploading to the site. Similarly, free and paid WordPress plugins like Smush, Optimus, and Imsanity are there to automate images compression without quality disturbance.
Final Words | How can I do on-page SEO of my blog?
On-page SEO is the foundation of an SEO strategy for blogs. It makes a site visible to its targeted audience. You may follow the above-listed on-page SEO checklist to optimise your blog post and win organic traffic.
On-page SEO is not a one-time task but a continuous process. Keep analysing your blog posts and results of implemented SEO tactics for further optimisation and to stay ahead of your competitor sites.
