On-page SEO is considered essential and the easiest part of search engine optimisation. Yes, on-page SEO does not require too many technical skills, but it’s not all about stuffing a few keywords here and there. No doubt, placing ideal keywords according to search engine metrics is essential, but there is much more to do while performing on-page SEO. The question is, how do you start on on-page SEO?
This blog will let you know how you can start on on-page SEO. All the key on-page SEO factors and tested on-page optimisation tactics have been discussed in this blog to help beginners.
What is On-Page SEO?
It’s vital to look at the basic pillars of on-page SEO before diving deep into technical and non-technical on-page SEO ingredients. The optimisation process of a website structure and content is known as on-page or on-site SEO. Whatever we do on our website for search engine optimisation comes under on-page SEO.
On-page SEO is considered the founding pillar of any SEO strategy. On-page optimisation helps search engines like Google & Bing find any webpage against a relevant search query. A site can’t get relevant traffic without on-page SEO. That means, without on-page optimisation, even a ranked site is a waste.
‘On-page SEO gets relevant traffic for a site to ultimately achieve higher conversions for your businesses.’
You may start the website’s optimisation process with on-page SEO as it’s completely in your control compared to off-page SEO.
On-page SEO Factors
While optimising the website content & structure, we have to look at multiple factors. For a better understanding of on-page SEO, we have key listed elements of on-page SEO below:
Keyword Research
Keyword research is the first and foremost step that you have to do to initiate on-page optimisation. Keywords are considered the founding stones of any on-page SEO strategy. That’s why you need to stay focused and spend as much time as possible to find the quality keywords for your website.
What are the quality Keywords?
A keyword could be a quality keyword for you if it meets the following standards:
- Related to your Niche
- Have Low SEO Competition
- Have high search volume
- Your business meets its search intent
How to find quality keywords?
Finding a keyword with all the above-listed characteristics in a highly saturated digital space may seem impossible. Finding ideal keywords is not less than art; you may try the following enlisted tip to find perfect keywords for your business as a beginner:
- Prepare a long list of Seed Keywords according to your niche.
- Paste these keywords in SEO tools like Google keyword planner or Ahref
- Ignore the ‘single word’ Keywords as they have a broader view
- ‘Single word’ Keywords are tough to rank & get irrelevant traffic
- Look at long-tail keywords as they are more likely to have all the characteristics of a quality keyword.
- Decode the user’s search intent before finalising any keyword
Content optimisation is the 2nd step in performing on-page SEO. To optimise the web content, enforce the following standards:
- Quality Content – Make sure you have unique, relevant, grammatically perfect, and natural content.
- Keyword Placement – Naturally use your targeted Keyword with LSI Keywords in the blogs. Try to use your main Keyword in Titles, headings, and first & last paragraphs. Artificial Keyword stuffing to meet any so-called keyword density standard can destroy an SEO campaign.
- Internal Linking – Use internal links to connect website all pages. Search engines take unlinked web pages as obsolete pages and leave such pages among billion of lost pages on the digital space.
- Images – Use images, especially infographic images, to optimise the blog’s content.
- Alt Tags – Use keyword-rich alt tags to optimise all the images against a targeted Keyword.
- Simple URLs – Use keywords enriched, short & simple URLs. Such URLs are easy to remember for users and simultaneously help search engines to trigger your page against your targeted Keyword enriched search queries.
Website Optimisation
Website optimisation is a crucial part of technical on-page SEO. We have enlightened all the essential measures you have to take for a website structure optimisation below:
- Cross-Platform – We’re living in a digital era where people have access to a diverse range of mobile devices, including tabs, mobiles, and laptops. You have to develop device friendly cross-platform website to facilitate max users.
- Use HTTPS – Use HTTPS to provide a secure surfing experience to your users. Unsecured websites generally have a low average surfing time and ultimately cause a downfall in site ranking.
- Site Map – You may need a site map for large websites with thousands of web pages. Site Maps helps search engines crawlers to crawl & index all the web pages, including isolated pages. You don’t need to create site maps for small websites (with up to 500 web pages) with proper internal linking. Sitemaps have multiple formats. Google supports XML, Text, RSS, mRSS, and Atom 1.0 format. Let’s have a look at an XML format sitemap for Google.
- Website Structure – Website structure matters for the proper indexing of any website; build websites with an easy-to-navigate website structure.
- Page Speed – Improve your website loading speed as it is one of the key ranking factors for all search engines. Ensure that your site doesn’t take more than a sec to load; otherwise, all optimising efforts will be vain.
How can we improve page loading speed?
It’s very simple and easy to improve your website’s loading speed. Follow the enlisted steps to achieve ideal page loading speed,
- Optimise Images – Use high-quality images with small sizes and ensure the installation of any image compressing plugin in your CMS. Compressed images files will reduce the page loading speeds.
- Enable Browsing Cache – Enable browsing cache for your sites. It will cause a notable decrease in website loading time for frequent users.
- Proper web hosting – Use tested web hosting as it impacts your website loading time. Before finalising a web hosting server for your site, look at the server speed, uptime, and, most importantly server location.
Final Words
SEO is a slow process; it takes time and consistent efforts to rank a web page. Follow the above-listed tactics to rank your sites on the top first ten SERP’s. Don’t undervalue any part of the SEO as both technical and non-technical on-page SEOs are essential to rank a webpage.
