We know location matters in physical business to get potential clients without running any paid campaigns. In this digital era, nearly every growing and established business have a website. And every business wants to get organic traffic without running a paid promotional campaign by a solid SEO strategy.
But it isn’t pleasing to know that 92.42% of the keywords from 1.9 billion keywords have only 0-10 searches per month acc. to Ahrefs. It means if you fail to find perfect keywords, you will not get any organic traffic to your site.
This article will enlighten the secrets of improving your keyword research strategy by enabling you to find 0.15% of keywords with 1001-10000 organic research per month.
Keyword Research vs. SEO Keyword Research
Keyword research refers to the procedure of finding the best terms or phrases that represent a product, service, or solution to a problem offered by your site.
For keyword research, you may contact your existing customers, join social media pages, or reading blogs and comment on your niche.
While SEO keyword research strategies are designed by focusing on a search engine like Google or Bing results, Keyword research strategy for SEO focuses on search volumes of related keywords to check the potential of any keyword. Such keywords help to optimise your content acc. to a particular search engine.
How to Improve SEO Keyword Research?
We have designed the 6-step strategy to improve your keyword research for SEO. Follow these steps thoroughly to find SEO keywords and enjoy the boom in organic traffic to your site.
Step 1 | Recognise your Brand’s Voice
Before initiating keyword research, get a clear understanding of your brand’s voice. Try to ask the following questions to yourself,
- What services do we offer?
- What products do we sell?
- What promises do we make in the ‘About us’ section?
- What is our targeted market?
- Who are our competitors?
Such questions will help you to get a better idea of your business and audience. That ultimately leads you to set the right direction for SEO keywords research strategy.
Step 2 | Use a Well-Reputed Keyword Research Tool
Try to use a keyword research tool like Google keyword planner or Semrush to refine your keyword list.
Most people use Google keyword planner as it is a free tool and comes under the brand name of Google. It shows the range of monthly search volume for a keyword with the suggestion of related long-tail keywords.
Google keyword planner is an incredible tool, but you need to get a 3rd party SEO tool, as there is a lot more to know.
Third-party SEO tools like Ubersuggest will get you the exact number of searches for any keyword. In addition, it enables you to get access to your competitor’s keyword strategy, which will ultimately allow you to separate the keywords of different competition levels.
Step 3 | Choose the Ideal Keywords
You may find a hundred keywords that feel related to your niche and have a good monthly search volume. But of course, you can’t use all of these keywords. So then, how can we find a shorter list of 5 to 10 ideal SEO keywords?
Look at the following tips to get an ideal SEO keyword:
- KD & search volume – Choose keywords with lower Keyword difficulty scores and higher monthly search volume by using any SEO keyword searching tool.
- General keywords – Don’t use general keywords because it’s complicated to rank them, and such keywords will get irrelevant traffic to your site. ‘Clothes,’ ‘belts,’ and ‘shoes’ are few examples of general keywords for an apparel store.
- Focused keywords – Take a narrow approach to go with Focused keywords. Focused keywords will get the related audience to your site. ‘Red button-down shirt’ is an example of a focused keyword for an apparel store. Focused keywords may have lower search volume, but their relevancy to your brand’s voice lets you craft highly converting content.
A lower KD score, higher search volume, relevancy to your brand’s voice will pave your way to get ideal keywords. Such keywords may take time to rank your web page but ultimately get relevant organic traffic to boom your business.
Step 4 | Improve the Keyword List by Setting Priority
Let suppose you have chosen 20 keywords after following the above-listed steps. Now improve your list by setting the priority of each keyword. Like any keyword, ‘A’ is best, and ‘B’ is 2nd best among the twenty keywords.
To set the priority of a keyword, look at the following statistics:
- KD score
- Monthly search volume
- Keyword relevancy to your brand’s voice
- More focused keywords that better describe your service or products
Step 5 | Look at Competitors’ Strategy
Third-party SEO tools are a blessing for newbies in the digital world. These tools let us access the leading businesses of our niche, SEO Keywords strategy.
You have just to copy your competitor’s site URL to paste in Google keyword planner or any other SEO tool. And these tools will show the targeted keyword list of that site.
By looking at the KD score, you have to decide whether you want to stay in the competition by using similar keywords or find a different approach to reach the same audience.
Step-6 | Perfect Keyword Density with LSI
It’s time to craft SEO content by using the keywords. It is suggested to use the keywords within a week or two after completing the keyword research. As the digital world is growing rapidly, there may be another site targeting the exact keywords in that time.
Keyword density is another crucial factor in ranking a web page on Google or any other search engine. Naturally, you want to write keyword-rich content to rank it higher, but what is the ideal keyword density?
For 500 – 1500 words articles, it is suggested to keep keywords density between 0.5 to 1%. While for a blogpost of 1500+ words, keep keyword density between 1 to 2%.
Don’t try unnecessary keyword stuffing, as higher keywords density will ruin your SEO. Google AI considers keyword stuffing as web spam and de-ranks such sites permanently. Instead of keyword stuffing, try LSI keywords to support your keywords.
Follow this 6-step strategy to get ideal SEO keywords and rank your site higher.
