Whether content creation is your hobby or source of income, content optimisation is crucial to get your posts visible to your targeted audience. Content optimisation is a complex and continuous process; it takes time to find exceptional optimisation tricks to compete with thousands of web pages for a higher ranking. But SEO tools make it easy to develop content optimisation strategies.
On-page SEO lays the foundation of an SEO scheme, making it the most crucial part of any SEO strategy. On-page SEO tools can be helpful to design a result-oriented content optimisation strategy, but these tools are not accessible to everyone because of their pricey packages.
But, there are free on-page SEO tools that can be as helpful as paid on-page SEO tools to design an on-page SEO strategy. This blog will discuss some of the best free SEO on-page tools.
Best free SEO On-Page tools
On-page SEO covers keyword research, on-page optimisation, and on-page SEO analysis. This blog will discuss the best free SEO on-page tools for all three main parts of on-page optimisation.
Best free keyword research tools
Keyword research is a most crucial part of an on-page SEO campaign. A keyword is like a founding stone of any SEO strategy that can make or break your content optimisation efforts. We have discussed the best free keyword research tools that can help you find the highly converting keywords for blogging and PPC campaigns.
Google keyword planner is one of the most reliable and popular free SEO on-page tools. It lets you find the keyword’s actual potential and unravels thousands of related keywords with a detailed view.
Benefits
Google Keyword Planner can be helpful to design a highly converting PPC campaign and keyword research for AdSense or Affiliate blogging. We have enlisted some of the top-notch benefits of Google Keyword Planner.
- Keywords Suggestion – Google Keyword Planner suggests thousands of related keywords for a product, web, or service with a detailed scorecard unraveling their potential.
- Average Monthly Searches – It unravels the average monthly search for your targeted keywords and thousands of related keywords. And you can rely on Google keyword planner data as it is directly linked to Google’s database.
- Pay Per Click (PPC) – It shows the average PPC to let you estimate the advertising cost for targeting a specific keyword.
Google Trends is a free and fabulous on-page SEO tool that lets you look at years of Google search statistics to optimise your businesses and keyword strategies. It unravels the recent search trends and popularity of the specific topic in varying locations and periods.
Its user-friendly interface and capability of portraying a clear picture for specific keyword popularity by relying on Google’s data makes it one of the best free on-page SEO tool.
Whether you’re writing affiliate content, blogs, or sales copy, Google trends can be your first choice to look at the potential of a specific keyword or niche in varying regions and timescales. And most significantly, paid on-page SEO tools can’t help you as much in this context as Google Trends can by relying on Google’s data.
Ubbersuggest is another popular on-page SEO tool for keyword research. It’s a paid SEO tool, but its free version is powerful enough to unravel the potential of keyword and related keyword ideas to capture targeted audience attention.
You can install Ubbersuggest Extension and enjoy its free version to find:
- Monthly Search volume for a keyword
- Keyword difficulty score
- Cost per click (CPC) for a keyword
- The paid difficulty score for a keyword
Best free on-page optimisation tools
The implementation of an on-page SEO strategy is known as on-page optimisation. Several free on-page SEO tools are there to help you perfectly implement an on-page SEO strategy. We have discussed the best free on-page optimisation tools for WordPress as almost 97% of the bloggers use WordPress CMS.
Rank Math – On-page optimisation plugin for WordPress
Rank Math is one of the best on-page optimisation plugins for WordPress sites. Top-notch SEO tools like SEMrush, Ahref, Moz, HubSpot, and BaclinkO recommendations for the Rank math plugin are enough to make it the best choice for most bloggers.
Benefits
You can install the Rank Math plugin and enjoy its free version as a step-by-step guide to improve on-page optimisation. It gives an SEO score for each web page against a targeted keyword and guides you with optimisation tips. It also unravels the dead links on a webpage. That makes it superbly easy to identify and remove dead links in no time.
Yoast – SEO Plugin for WordPress
Yoast’s easy-to-use interface makes it the best choice for beginners. It automates the optimisation process by unraveling all weak elements for webpage optimisation with tips to improve.
Benefits
Install its free version to look at Yoast SEO score for all the web pages with step-by-step tips to improve on-page SEO optimisation. It also assigns a readability score for all the web pages and let you write optimised meta title, meta descriptions, and URLs.
Structured data is an essential on-page optimisation element that facilitates search engines to recognise & index webpages. Yoast’s capability to automate this feature makes it one of the best free SEO on-page tools.
Best free SEO tools for on-page SEO analysis
SEO is not a one-time task but a continual effort to enjoy consistently higher SERP rankings. We need continuous SEO audits or analyses to find weak on-page SEO elements and further improve SEO implementation to stay in the competition. We have discussed the best free SEO tools for on-page SEO analysis.
Google Search Console – Improve your performance
Google is one of the most used and globally known search engines with gigantic digital traffic shares. Google search console is a free on-page analysis tool that helps you analyse your sites for Google.
You can create a free account on the Google search console (GSC) with your Gmail and add your web domain as property in GSC. Now, verify your domain ownership to kick off the free on-page SEO analysis.
Benefits
GSC lets you diagnose the technical on-page SEO errors and reveals the keywords that bring traffic to your site. You can identify the converting and failed keywords on your site to ultimately improve and move ahead in the right direction.
Microsoft Bing – Webmaster tool
Microsoft’s Bing is another popular search engine with an evident digital traffic share. Bing webmaster tool lets you analyse a site’s on-page optimisation to get more traffic from Bing.
Microsoft’s Bing can be an extra option to analyse and improve your site’s technical and non-technical on-page SEO elements. Sometimes Google does not diagnose what Bing can reveal, and ultimately you get two options for on-page SEO analysis.
